Resources Library by ANA

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary

Author: Minh Nguyen

Company: Google

September 23, 2022

Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment

Author: Menno van der Steen

June 15, 2016

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations

Authors: Chris Freehauf, Morgan Lozier, Phil Maves

Company: KANTAR TNS Malaysia

June 15, 2015

New perspectives

“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are complex challenges in and of themselves. On top of...

Catalogue: Congress 2014: What Inspires?

Authors: Alastair Liptrot, Paul Labagnara, Peter Stuchberry, Neale Cotton

June 15, 2014

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aarti Bharadwaj, Sweta Agrawal

May 13, 2014

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014

Author: ESOMAR B.V.

February 15, 2014

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact

Authors: Danny Russell, Hugh Wilson, Fiona Blades

Companies: MESH Experience, Sky Limited

September 18, 2011

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009

Author: ESOMAR B.V.

June 1, 2009

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Robert Passikoff, Karen Tillson

Company: Brand Keys, Inc.

March 4, 2009